Creative Director - Earthful

Earthful is looking for a Creative Director to own brand strategy and creative execution across
all platforms. You will define how Earthful looks, sounds, and shows up — across Ad
campaigns, Content, Packaging, and Digital, working closely with the Founders.
Location : Full-time, On-site, Mumbai Office
Roles and Responsibilities:
● Own and define Earthful’s overall creative vision and brand expression across channels.
● Lead brand strategy and creative direction for campaigns, launches, content, and key
brand moments.
● Translate business goals and consumer insights into strong creative ideas and
narratives.
● Work closely with marketing, product, growth, and content teams to build cohesive brand
stories.
● Oversee creative execution across design, copy, social, digital, and offline touchpoints.
● Guide, mentor, and review the work of designers, writers, and external creative partners.
● Ensure brand consistency and high creative standards across all outputs.
● Stay updated on cultural trends, creative formats, and consumer behavior to keep the
brand relevant.
Skill sets:
● 5+ years of experience in creative leadership or brand strategy roles
● Prior Experience in handling Brand Campaigns
● Out-of-the box Creative thinker
● Knows how to give a creative brief to get work done!
Be a part of Earthful’s Family!
@ www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/
About Earthful
Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness
products. We were recently featured on Shark Tank India and have raised a Pre-Series A
round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB
with a multitude of experience across multinational companies & startups, such as Uber,
Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely
with the founders. We are looking for a candidate who is passionate about scaling a startup!