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Head - Content & Studio (YouTube Network)

VidUnit·Advertising / Creative·Posted 3 days ago
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Full TimeMumbaiWork From Office
Skills
AdvertisingDisplay AdvertisingPrint AdvertisingTV AdvertisingCopy WritingMedia BuyingMedia PlanningMeta AdsBrand ManagementGoogle Ads

Job Description

About the Role

VidUnit is launching a YouTube-first digital studio and is looking for a creative, entrepreneurial leader to build and scale its YouTube content network. This role will own the creative vision, content formats, and in-house studio operations, turning YouTube into a major revenue and IP engine for the company.

Key Responsibilities

  • Lead the content vision and creative direction for VidUnit's YouTube channels
  • Conceptualize and develop YouTube-native formats, shows, and channel ideas
  • Produce and scale low-cost, high-engagement content formats designed for the YouTube ecosystem
  • Develop high-engagement digital shows across Sports, Finance, Health & Fitness, Relationships and Entertainment
  • Build and lead VidUnit's in-house content studio and creative team of writers, producers, editors, and creators
  • Work closely with the brand partnerships team to integrate sponsors into shows and formats

Requirements & Qualifications

  • 8 to 10 years of experience in digital media, YouTube, or content studios
  • Strong understanding of YouTube analytics, audience growth, and content formats
  • Entrepreneurial mindset with the ability to build and lead teams
  • Proven track record of conceptualizing and scaling content IP

Preferred Skills & Nice to Have

  • Creator mindset - ideally has built or actively runs their own YouTube or Instagram page
  • Experience working with celebrities, KOLs, and multi-language content networks
  • Familiarity with brand integration and sponsor-led content formats

Benefits & Perks

  • Opportunity to build a next-generation YouTube studio in India
  • Work with top creators, celebrities, and brands
  • Build scalable digital IP across languages and platforms

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About us

A peek into our world:
Our 5000+ universe of content creators include 500 celebs & KOLs from across Bollywood, Sports, Fashion, Tech & Art industries to name a few We work across all key short video platforms like Youtube, Instagram, Twitter, Facebook & Linkedin We pride ourselves in being the only company in India to have expertise in 13 languages.

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