Head - Content & Studio (YouTube Network)
Job Description
About the Role
VidUnit is launching a YouTube-first digital studio and is looking for a creative, entrepreneurial leader to build and scale its YouTube content network. This role will own the creative vision, content formats, and in-house studio operations, turning YouTube into a major revenue and IP engine for the company.
Key Responsibilities
- Lead the content vision and creative direction for VidUnit's YouTube channels
- Conceptualize and develop YouTube-native formats, shows, and channel ideas
- Produce and scale low-cost, high-engagement content formats designed for the YouTube ecosystem
- Develop high-engagement digital shows across Sports, Finance, Health & Fitness, Relationships and Entertainment
- Build and lead VidUnit's in-house content studio and creative team of writers, producers, editors, and creators
- Work closely with the brand partnerships team to integrate sponsors into shows and formats
Requirements & Qualifications
- 8 to 10 years of experience in digital media, YouTube, or content studios
- Strong understanding of YouTube analytics, audience growth, and content formats
- Entrepreneurial mindset with the ability to build and lead teams
- Proven track record of conceptualizing and scaling content IP
Preferred Skills & Nice to Have
- Creator mindset - ideally has built or actively runs their own YouTube or Instagram page
- Experience working with celebrities, KOLs, and multi-language content networks
- Familiarity with brand integration and sponsor-led content formats
Benefits & Perks
- Opportunity to build a next-generation YouTube studio in India
- Work with top creators, celebrities, and brands
- Build scalable digital IP across languages and platforms
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A peek into our world:
Our 5000+ universe of content creators include 500 celebs & KOLs from across Bollywood, Sports, Fashion, Tech & Art industries to name a few We work across all key short video platforms like Youtube, Instagram, Twitter, Facebook & Linkedin We pride ourselves in being the only company in India to have expertise in 13 languages.
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