Brand Manager

Job Title: Brand Manager
Location: Gurgaon HO
Department: Marketing
Experience: 3–6 Years
Industry: FMCG / D2C / Consumer Goods
Role Overview:
We are seeking a highly driven and strategic Brand Manager with a strong foundation in
sales and a passion for building high-impact consumer brands. This role blends brand
management, product development, and performance marketing with deep
involvement in business tracking, competitive benchmarking, and category growth
strategies. A prior sales background is essential to understand on-ground market
dynamics and drive brand execution across touchpoints.
Key Responsibilities:
Brand & Product Management
• Develop and execute brand positioning, messaging, and product launch
strategies
• Own the end-to-end product lifecycle, collaborating with product, design, and
R&D teams
• Ensure brand consistency across channels and consumer touchpoints
Performance & Digital Marketing
• Lead digital and performance marketing campaigns to drive brand growth and
ROI
• Monitor campaign performance, optimize spend, and leverage analytics for
decision-making
• Coordinate with media and creative agencies for effective brand
communications
Business & Market Tracking
• Track key business metrics including sales, market share, brand health, and
category performance

• Leverage market research, internal data, and syndicated reports (Nielsen, etc.)
for insights
• Present actionable business recommendations to management
Competition Benchmarking & Analysis
• Conduct regular competitor benchmarking across pricing, product, marketing,
and innovation
• Analyze consumer trends, product gaps, and white space opportunities in the
category
Cross-Functional & Cross-Channel Coordination
• Collaborate with Sales, E-commerce, Supply Chain, Design, and Finance to drive
brand goals
• Coordinate seamless product rollouts and marketing campaigns across online
and offline channels
Category Growth & Sales Integration
• Translate consumer and market insights into strategic actions for category
expansion
• Work closely with the sales team to ensure availability, visibility, and sell-through
• Understand field-level challenges and align brand strategies to market needs
Required Skills & Qualifications:
• MBA/PGDM in Marketing or a related field from a reputed institute
• Mandatory: Prior Sales Experience (field sales, category management, or sales
planning)
• 3–6 years of relevant experience in Brand Management, preferably in FMCG or
D2C
• Strong understanding of brand strategy, product marketing, and go-to-market
planning
• Hands-on experience with performance marketing and digital campaign
management
• Proficiency in using market and business analytics tools (Nielsen, Google
Analytics, etc.)

• Excellent communication, analytical thinking, and cross-functional coordination
skills
What We Offer:
• Opportunity to own and grow a high-impact consumer brand
• A fast-paced, collaborative, and empowering work culture
• Exposure to all facets of brand building, from ideation to execution