Social Media Manager

Job Title: Social Media Manager
Reports to: Marketing Manager
Location: Sector-65, Noida
Job Type: Full-time
# About Us:
Carrypro is a D2C brand specializing in travel backpacks and accessories. We're seeking
an experienced Social Media Manager to join our marketing team and help take our
online presence to the next level.
# Job Summary:
We're seeking a highly creative and strategic Social Media Manager to develop and
implement a comprehensive social media strategy that drives brand awareness,
engagement, and conversions. The ideal candidate will have a deep understanding of
social media platforms, their respective audiences, and the latest trends and best
practices.
# Key Responsibilities:
1. Develop and execute a comprehensive social media strategy aligned with the brand's
overall marketing goals.
2. Manage and maintain a strong online presence across multiple social media platforms
(Facebook, Instagram, Twitter, YouTube, Pinterest, etc.).
3. Create high-quality, engaging content (visuals, captions, videos, stories, etc.) that
resonates with our target audience.
4. Develop and implement a content calendar that ensures consistent posting and
minimizes downtime.
5. Monitor and respond to comments, messages, and reviews on all social media
platforms in a timely and professional manner.
6. Analyze social media metrics (engagement rates, follower growth, conversions, etc.) to
optimize content and advertising strategies.
7. Collaborate with the marketing team to develop and execute social media advertising
campaigns that drive conversions and revenue growth.
8. Stay up-to-date with the latest social media trends, platform updates, and best
practices.

9. Manage and allocate budget for social media advertising and influencer partnerships.
10. Provide regular reporting and insights to the marketing team and senior leadership.
# Requirements:
1. 2+ years of experience in social media marketing, preferably in the D2C or
e-commerce space.
2. Strong understanding of social media platforms, their respective audiences, and the
latest trends and best practices.
3. Excellent content creation skills, including writing, photography, videography, and
graphic design.
4. Experience with social media advertising platforms (Facebook Ads, Instagram Ads,
Twitter Ads, etc.).
5. Strong analytical skills, with the ability to analyze social media metrics and optimize
content and advertising strategies.
6. Excellent communication and customer service skills.
7. Ability to work independently and collaboratively as part of a team.
8. Strong organizational and time management skills, with the ability to prioritize
multiple tasks and deadlines.
9. Experience with social media management tools (Hootsuite, Sprout Social, Buffer,
etc.).
# Nice to Have:
1. Experience with influencer marketing and partnerships.
2. Knowledge of SEO principles and how to optimize social media content for search.
3. Familiarity with social media management tools (Hootsuite, Sprout Social, Buffer,
etc.).
# What We Offer:
1. Competitive salary and benefits package.
2. Opportunity to work with a fast-growing D2C brand.
3. Collaborative and dynamic work environment.
4. Professional development and growth opportunities.
5. Flexible working hours and remote work options.
# How to Apply:

If you're a motivated and creative social media professional looking for a new challenge,
please submit your resume, cover letter, and portfolio (if applicable) to
hello@carrypro.in
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