Content Lead - Social Media - Earthful

Earthful is looking for a Content Lead – Social Media to grow Earthful’s organic reach. You’ll turn
ideas into scroll-stopping content, run our social calendars, and make things happen smartly
with creators, influencers, agencies, or internal teams.
Location : Full-time, On-site, Mumbai Office
Roles and Responsibilities:
● Own end-to-end social media content calendars for all organic platforms.
● Conceptualise original, high-impact content ideas aligned with brand and growth goals.
● Drive organic traffic to Earthful’s social pages and website through consistent, engaging
content.
● Execute content in a smart, resourceful way — using creators, influencers, agencies, or
in-house formats.
● Identify and collaborate with relevant creators and influencers for organic content.
● Write clear, actionable creative briefs for designers, creators, and agencies.
● Work closely with brand, marketing, and creative teams to ensure content consistency.
● Track performance and refine content based on what’s working organically.
Skill sets:
● 1+ years of experience in managing Instagram or Youtube content calendars
● Out-of-the box Creative thinker
● Running your own Insta/Youtube page is a bonus.
● Creator & influencer collaboration savvy
● Knows how to give a creative brief & executes fast with Jugaad!
Be a part of Earthful’s Family!
@ www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/
About Earthful
Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness
products. We were recently featured on Shark Tank India and have raised a Pre-Series A
round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB
with a multitude of experience across multinational companies & startups, such as Uber,
Meesho, Deutsche Bank, ITC.

Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely
with the founders. We are looking for a candidate who is passionate about scaling a startup!