VP - Growth - Earthful

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s
next phase of expansion. This leader will own the end-to-end user growth journey from
discovery to purchase to retention.
You'll work directly with the founders and lead cross-functional initiatives to scale customer
acquisition, conversion, and lifetime value, while building and mentoring a high-performing
growth team.
Location : Full-time, On-site, Mumbai Office
Roles and Responsibilities:
● Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
● Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce,
Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
● Develop and optimize the end-to-end growth funnel from awareness to conversion to
loyalty.
● Partner with founders on monthly and quarterly growth forecasts and own the
performance marketing P&L
● Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing,
and feature experimentation
● Build and mentor a world-class growth team including Performance Marketing,
Retention, and Analytics
● Establish a robust experimentation engine for creative testing, channel betas, etc
Skill sets:
● 4+ years experience in growth, performance marketing, or digital strategy, with at least 2
years in a senior leadership role at a high-growth D2C or consumer brand
● Deep expertise across performance channels, analytics, conversion funnels, and
retention strategies
● Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI
dashboards
● Proven experience managing budgets, scaling campaigns, and working with creatives,
product, and CX teams
● Strong leadership, communication, and people management skills
Be a part of Earthful’s Family!
@ www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/
About Earthful

Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness
products. We were recently featured on Shark Tank India and have raised a Pre-Series A
round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB
with a multitude of experience across multinational companies & startups, such as Uber,
Meesho, Deutsche Bank, ITC.
Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely
with the founders. We are looking for a candidate who is passionate about scaling a startup!