Field Sales Officer
Job Description
Job Title: Field Sales Officer
Locations:
1. Maharashtra - Nashik,Satara,Sangli,Kolhapur,Akola,Yawatmal
2. Madhya Pradesh – Indore, Bhopal
3. Chhattisgarh – Raipur, Bilaspur
4. Rajasthan – Jaipur, Udaipur
5. Uttar Pradesh – Lucknow, Kanpur
6. Gujarat – Surat, Gandhinagar
Company: Shoption Pvt. Ltd. is India’s first B2B e-commerce platform focused on the agriculture
sector, offering a wide range of agri-inputs like spray pumps, pipes, seeders, and irrigation tools.
Headquartered in Kharadi, Pune, Shoption connects manufacturers, dealers, and farmers
through a single digital marketplace, making bulk ordering simple, fast, and cost-effective. With
a growing presence across multiple states, the company is committed to transforming agri-trade
in India through technology-driven solutions.
Key Responsibilities:
1. Promote and sell agriculture products like spray pumps, pipes, seeders, and other agri tools.
2. Conduct regular field visits, demos, and awareness drives in target rural/agriculture markets.
3. Onboard local dealers/retailers and guide them on how to use Shoption’s e-commerce
platform for bulk or direct purchases.
4. Meet monthly sales targets and expand dealer networks across assigned regions.
5. Collect customer feedback and market intelligence on pricing and competitor products.
6. Coordinate with internal teams for product availability, delivery, and after-sales support.
Candidate Requirements:
1. 3+ years of field sales experience in agriculture products/tools
2. Practical knowledge of sprayers, pipes, seeders, drip irrigation tools, etc.
3. Basic mobile and e-commerce usage knowledge is a must
4. Ability to build relationships with farmers, dealers, and local retailers
5. Fluency in Hindi and local regional languages
6. Willingness to travel extensively across rural zones in respective states
7. Agriculture background preferred
CTC: ₹3 to ₹4.5 LPA + Sales Incentives
Field-Based Role – State-wide Travel Required
Joining: Immediate
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Our ideal investment will be:
We look to invest in visionary founders, strong in execution and with complementary skill sets
Significant growth potential over the next 3 to 5 years.
Startups have paying customers.
We prefer backing founders with at least 4-5 years of prior experience
Differentiated products or services that have the potential to be "platforms“
Products or services that solve a particular problem or cater to a particular need/gap in the market
How do we invest?
We typically invest US$200-250K per company.
We are open to investing through convertible structures and instruments; we prefer straight equity.
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