Performance Marketing Manager

Performance Marketing Manager

Role Summary
Own paid acquisition across channels and scale profitable growth.

Key Responsibilities
● Manage campaigns across Meta, Google, YouTube, etc.
● Optimize for ROAS, CAC, and scale efficiency
● Run A/B tests on creatives, landing pages, and audiences
● Work closely with creative team for ad production
● Analyze attribution and funnel drop-offs
● Manage budgets and forecast spends vs revenue

Requirements
● 3–7 years in performance marketing (D2C preferred)
● Hands-on experience with Meta Ads, Google Ads
● Strong analytical mindset
● Experience with attribution tools (GA4, AppsFlyer, etc.)

KPIs
● ROAS
● Customer Acquisition Cost (CAC)
● CTR / CPC
● Funnel conversion rates