Growth Marketeer CoverSure

Growth Marketeer

2-5 years On-site Andheri, Mumbai Full-time

About CoverSure
CoverSure is an InsurTech startup on a mission to simplify insurance for every Indian household.
We're building India's first insurance wallet app where users can manage, understand, and optimize
all their policies in one place. Think of us as the app that makes insurance actually make sense.
We're a small, fast-moving team based in Mumbai, backed by a clear vision: trust, transparency,
and putting the customer first. Always.

The Role
You'll work directly with the founders to crack the growth code for CoverSure.
This is not a 'run ads and report numbers' role. We need someone who thinks about growth as
a system. Someone who can identify levers, design experiments, execute fast, and learn
faster.
You'll own the entire growth funnel, from awareness to acquisition to activation to retention.
And you'll have the freedom (and responsibility) to make things happen.
If you're the kind of person who reads about a new growth hack at night and tests it by
morning, we should talk.

What You'll Do
Work alongside the founders to define and execute growth strategies
Own key growth metrics: acquisition, activation, retention, and referral
Design and run experiments across channels (performance marketing, SEO, content,
partnerships, referrals, etc.)
Analyze data to identify what's working, what's not, and what to try next
Build scalable growth loops and systems, not just one-off campaigns
Manage budgets and optimize for ROI across paid and organic channels
Collaborate with product, content, and design teams to improve conversion across the funnel
Stay ahead of industry trends and find creative, unconventional ways to grow

What We're Looking For
2 to 5 years of experience in growth marketing, performance marketing, or full-stack marketing
A thinker AND an executor. You come up with strategies and you also get your hands dirty
Strong analytical skills. You live in dashboards, spreadsheets, and data tools
Experience running experiments and making data-driven decisions
Comfort with ambiguity. You don't need a playbook, you write one

Experience working directly with founders or leadership in a startup environment
Understanding of product-led growth, content marketing, and community building
Strong communication skills. You can pitch an idea and back it with data

Nice to Have
Experience with B2C app growth (install campaigns, app store optimization, etc.)
Background in fintech, InsurTech, or adjacent spaces
Familiarity with tools like Google Analytics, Mixpanel, CleverTap, or similar
Sounds like you? Let's talk.
Drop your resume at hj@coversure.in & mrunmayi.j@coversure.in